Growth & Sales Associate at ONA Kenya April, 2020

Ona is a social enterprise that builds the data infrastructure to drive change. We believe technology affords new opportunities for governments and development organizations to be increasingly data driven, collaborative and accountable. Our goal is never simply to build a great product, but to support great outcomes.

We are looking for an energetic and passionate professional to help grow our business and expand our clientele. As a fast-growing business, The growth and sales associate will be a key driver of Ona’s growth and success. This person is the virtual “face of Ona” because they would be the first person any new potential client or partner would engage with via our various platforms.

As a member of Ona’s business development team, the growth and sales associate will also help coordinate Ona’s bid response and proposal development process. This will include identifying and managing business opportunities, coordinating proposal writing (including obtaining and refining technical inputs), and managing Ona’s SaaS product sales. The goal of this role is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.

Lastly, the ideal candidate should be able to combine a strong understanding of how technology can best be used to address problems with deep understanding of global development issues in the humanitarian or health sectors. We are looking for people who are passionate about the potential of technology to drive positive change. We work globally on some of the world’s hardest problems partnering with organizations like the WHO, UNICEF and DFID.

This role will report to the Director of Client Solutions.


Business Development

  • Searching, identifying and clarifying business development opportunities including request for proposals (RFP), request for quotations (RFQs), grants and other opportunities.
  • Managing the business development pipeline by ensuring Ona’s CRM is fully updated and that each opportunity moves through the pipeline and relevant stakeholders are included.
  • Coordinate proposal/bid development processes by maintaining a schedule of proposal due dates, ensuring that all technical and non-technical inputs are received and incorporated in advance and the proposal is reviewed and submitted on time.
  • Ensure that all proposals are highly professional, winning, and consistent with Ona’s core values and messages by proofreading final copy and making final copy edits.
  • Develop, maintain and act as custodian of templates for Ona’s business development outputs including proposals, costing sheets, CVs etc.

Sales Management:

  • Actively monitor and respond to all incoming emails from Ona’s official business development and sales channels
  • Plan, prepare and present sales pitches, make cold calls and attend sales meetings per week so as to ensure a robust pipeline of opportunities.
  • Bring in new sales from new customers and grow sales from existing customers thus ensuring set targets are met and exceeded.
  • Identify potential clients and the decision-makers within the client organization.
  • Meet potential clients by growing, maintaining and leveraging your networks.
  • Research client base to find new types of customers and sell to them.
  • Manage Ona SaaS sales cycles and invoicing for all of Ona’s SaaS clients.
  • Working closely with the support team to ensure high levels of customer satisfaction through excellent sales, after-sales and support service by identifying queries/problems/objections with sales leads and resolve or escalate appropriately.
  • Recommend and explain Ona’s products and services, demonstrating software and tools as required to existing and prospective customers.
  • Actively upsell and cross-sell new products to current clients.
  • Achieve sales goals and targets as defined by the directors.
  • Develop and keep track of user metrics i.e growth, forecasting income and general company performance.
  • Be actively involved in developing and implementing a sales and business development strategy for Ona
  • Actively develop and implement sales strategies that contribute to overall user growth and subscriptions income of the Ona platform.

Contribute to Ona’s Marketing Strategy

  • Manage online advertising tools like Google Adwords and other online advertising platforms.
  • Help in market research including but not limited to competitor analysis, market trends, and understanding user needs.
  • Run promotional campaigns for existing clients to inform them of new features, or offer them discounts or credits.
  • Attend stakeholder meetings, workshops, and conferences and communicate/present Ona’s products, projects and work to diverse audiences (health, technical, etc.) as a proud ambassador of the organization.
  • Create and coordinate a schedule of blogs that can be written by the Ona team, on a monthly basis.
  • Set up and send a regular newsletter that can go out to all stakeholders/partners of donors and coordinate inputs from the team.
  • Create and coordinate the process of publishing an annual report or founders’ letter, that can be published and circulated widely
  • Ensure that the Organisation’s Facebook, Twitter and LinkedIn profiles are updated.
  • Look for and keep track of notable sales events worldwide that the company can participate in either as speaking engagements or to set up a marketing stand.


  • Ability to communicate accurately, clearly, and effectively in written and spoken English.
  • Excellent attention to detail and orientation toward meticulous work
  • Able to prioritize dozens of high-value tasks simultaneously, in an environment where priorities are constantly changing. Able to stay organized in this environment.
  • Self-starter and motivated to move ahead without direct instruction on each step of a project.
  • Motivated to complete projects in a fast-paced environment, and will get things done quickly and efficiently, regardless of the obstacles.
  • Able to take big, sometimes nebulous tasks and break them down into the right sequence.
  • Strong interpersonal skills with proven ability to work with and lead multidisciplinary teams.
  • Bachelor’s degree in a relevant field, e.g. Computer Science, Commerce, T, Economics, Social Science or Engineering, etc.
  • At least four years of experience in a technology environment, including 2+ years ideally practical professional experience in technology solutions development.
  • Proven working experience as a sales executive, business development associate or a relevant role with a proven sales track record. Experience in customer support is a plus
  • Familiarity with or experience using MS Office, Google Suite and widely-adopted CRM platforms (Zoho, Salesforce etc) a plus.
  • Proven writing capabilities with the aim of bringing in / winning new business – including proposal writing/blogs/websites / promotional articles, etc.
  • Proven experience in working in, and coordinating diverse, multi-country teams, to achieve set outcomes
  • Interest and deep familiarity with ICT4D and the market.
  • Self-starter and motivated to move ahead without direct instruction on each step of a project.
  • Experience working with international companies
  • A team player who enjoys interacting with people of all levels in a multicultural environment
  • Right to live and work in Kenya preferred


  • Master’s degree in a relevant field such as Computer Science, Engineering, Statistics, Business Intelligence, MBA, Social Science etc.
  • Additional qualifications in public health, health informatics, and international development will be an advantage.
  • Excellent analytical, problem-solving, and communication and collaboration skills
  • Advanced Microsoft Excel skills including use of macros/advanced formulas
  • Ability to speak other international languages including French a strong plus. **
Please send the following to [email protected]

  • Cover letter describing why you are interested in this position and working at Ona.
  • Resume or CV.

Note we will only contact shortlisted candidates.


Only candidates can apply for this job.

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