The Coca-Cola Company (TCCC) is the largest beverage company in the world, serving 1.7 billion consumers a day in more than 200 countries. The production and distribution of Coca-Cola follows a franchising model in which TCCC provides a syrup concentrate to its bottling partners who then manufacture, package, distribute, and sell products for local consumption. Boasting the world’s largest distribution system, the TCCC system is renowned for its ability to make Coca-Cola products available in even the most remote locations.
TCCC established its first bottling plant in Tanzania in 1952. Currently, TCCC has three Tanzanian bottling partners [Coca-Cola Kwanza (CCK), Nyanza Bottling Co. Ltd., and Bonite Bottlers Limited], among which Coca-Cola Kwanza have played an instrumental role as TCCC’s local partners in the current supply chain initiative.
“Whatever has to do with improvement of the Tanzania community it also touches improvement of, and welfare of our company.” – Manager, Coca-Cola Kwanza
TCCC served as the lead investor and private sector champion of the project. The true value of the Coca-Cola contribution came from leveraging their convening power and sharing the core business expertise that has resulted in one of the farthest reaching supply chains in the world. As a show of its commitment to the partnership, two members of TCCC’s International Government Relations and Public Affairs team dedicated a proportion of their time to assist in moving the project forward, including engaging the local bottling system. In addition to many in-kind contributions, TCCC contributed more than $350,000 to the project and secured participation from Yale’s Global Health Leadership Institute to lead an analysis of key learnings from the partnership experience.