Role Vacancy
Position: Social Media Content Creator
Department: Marketing and Digital
Reporting to: Marketing and Digital Coordinator
Contract: Part time (2-3 days per week)
Duration: 3 months
Remuneration: Competitive
Silverleaf Academy
Silverleaf Academy is a chain of affordable private pre-primary and primary schools, educating children aged 3-14. Our mission is to provide lower-middle income families in Tanzania with highest quality learning at the most affordable levels. Using the national Tanzanian curriculum, Silverleaf schools deploy an inclusive, tech-supported curriculum inside every classroom, and adopt an innovative team-teaching approach and in-service training program. Our schools are specifically designed to build both student academic competencies and wider life, leadership and learning skills. It is our promise to our students and their parents that Silverleaf students will not leave school without full mastery of the basic skills of writing, reading and math, while also being prepared for a world where critical thinking, team collaboration, and entrepreneurship are paramount. Silverleaf Academy believes that quality education should be accessible to every child.
Silverleaf currently has one fully operational campus in Usa River serving approximately 380 pre-primary to standard 7 students. By January 2025, the target is to grow the Usa River campus to 900 daycare up to standard 7 students. In addition, the organization will set the foundation for acquisition of two new campuses serving a further 500 students by January 2025. For this rapid growth and scaling phase, the organization requires a capable and professional Content Creator to engage current and prospective parents via social media channels. The aim is to generate a higher volume of quality content on Instagram and Facebook especially that conveys key messages and the value offering of the school network.
Role Summary
The Social Media Content Creator will be responsible for creating and sharing Silverleaf Academy’s social media content. This includes creating and sharing engaging content, managing social media channels, and tracking and analyzing social media performance. The Content Creator will work closely with the Marketing and Digital Coordinator to create a recognisable ‘voice’ on social media based on current target market, key messaging, and brand guidelines. The ideal candidate will have a passion for content creation, social media, and a strong understanding of social media best practices. Experience in the education sector would be a plus.
Responsibilities:
- Create and share engaging content across all social media channels.
- Manage social media channels, including responding to comments and questions
- Track and analyze social media performance
- Collaborate with other departments to promote the brand on social media
- Stay up-to-date on the latest social media trends
Qualifications:
- 2+ years of experience in social media marketing.
- Experience in content creation (photos/videos)
- Strong understanding of social media best practices
- Excellent English and Swahili writing and editing skills
- Strong visual design skills
- Experience in the education sector
- Ability to work independently and as part of a team
- Excellent time management and organizational skills
- Ability to work under pressure and meet deadlines.
Values
An essential part of the Silverleaf model is adherence to the core values of the organization.
- Lead the Way – Demonstrate the principles of servant leadership by practicing empathy, considering needs of others, and setting a good example for peers in your community.
- Speak, Listen, and Learn – Work together by sharing your ideas in an organized way, listening to the views of others, and considering different perspectives and angles.
- Ask Why and Why Not – Think critically and use evidence to support your decisions, to find proactive ways to challenge what is possible and to innovate for positive changes.
- Build for the Future – Look beyond today and equip yourself with the skills, attitudes and tools required to be a socially responsible global citizen in the world of tomorrow.
- Unwavering Mission Focus – Set clear goals and be disciplined, diligent and determined in achieving them to the very best of your ability, regardless of the obstacles that may arise.
How to Apply
Please share the following with us through marketing@silverleaf.co.tz and copy hr@silverleaf.co.tz into the same email, with Subject line “Social media content creator”. Only successful candidates will be notified for next steps.
- Share a Cover Letter with a brief description of your interest in this role.
- Curriculum Vitae describing your work experience.
- Portfolio with Webpage Link.
- 1 minute video of yourself sharing your experience regarding social media content creation.
- Design and share three social media posts for Instagram, Facebook and Linkedin using these topics ( Academics achievement, Co-curricular activities and Partnerships.
- Share your model school pages i.e. Social media pages of schools that you believe are doing great in terms of content creation.
Deadline for receiving all applications will be on 15th of August, 2023.
All the best.
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